TULSA, Oklahoma, Feb. 13, 2019/Petroleum Equipment Institute

Publishing sales veteran Tom Leibrandt joined the PEI staff as advertising sales manager, the association announced. He began Feb. 5. Leibrandt replaced Dana Roseberry, advertising sales manager at PEI for 17 years, who retired in December. Leibrandt is responsible for all print and digital advertising sales in the PEI Journal, PEI Directory, “PEI Business Bullet” and “News From PEI,” as well as conference and event sponsorships and Priority Club memberships. He reports to Director of Marketing Whitney Emerick.

“Tom is the perfect fit for this position, and he’s an available resource to all PEI members,” Emerick said. “His title is sales, but he’s really an expert media consultant who drills into all the data and works alongside clients to tailor advertising plans that provide the most brand recognition, exposure and returns.”

Leibrandt’s experience includes international publishing and trade shows for highly regulated industries. He spent 14 years as a global sales manager at PennWell Corp., where he worked on electricity generation, transmission and distribution magazines Electric Light & Power, Powergrid International and Renewable Energy World.

Before that, Leibrandt worked six years as director of sales and marketing for restaurant guide publications and launched Tulsa Gourmet magazine.

He has a Bachelor of Occupational Studies from The Culinary Institute of America in Hyde Park, New York.

“My role is to help PEI members achieve winning marketing strategies, find new customers and grow revenue,” Leibrandt said. “PEI has a stellar reputation, and I’m humbled to be part of the team and meet our members.”

Leibrandt may be reached at tleibrandt@pei.org and 918-236-3962.

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